美國CNN特別介紹台灣的特色之一 － 誠品書店
While some people are slowly walking home through the neon-lit streets,or getting ready to hit the club scene, others are on their way to a more unusual nocturnal hangout -- a bookstore.
The Eslite store in central Taipei opens 24 hours and has more night owl visitors than most Western bookstores could dream of during their daytime hours. Here, young and old sit side-by-side on small steps or around reading tables, deeply engrossed in literary worlds.
Others stand and some sit on the floor, all reading in hushed silence as soft classical music seeps out from the speakers.
Trend dodger 躲過低潮
The Eslite Group, opened its first branch in Taipei in 1989. Today, 25 years on, the company runs 42 stores in Taiwan,one in Hong Kong and has ambitious plans to expand in China.
The chain's rise comes at a time when bookstores in the United States and Europe are struggling to survive, with some forced to shut down due to growing pressure from online competitors like Amazon.
In the United Kingdom, a third of all independent bookstores have closed down in the last decade, according to the Booksellers Association.
And the last major book retailer in the U.S. -- Barnes & Noble -- is shutting stores as its management struggles to meet the challenges from its digital rivals.
Eslite has hit upon a concept to dodge this trend -- making the store as much a place for books as it is for design, fashion and home styling, small cafes and restaurants.
It reported revenue of around $425 million in 2013, with books accounting for some 40 percent of sales, according to company spokesman Timothy Wang. Sales are expected to increase by almost eight percent this year.
而在美國的最後一個主要的圖書零售商- Barnes & Noble，因為數位對手的競爭，造成管理鬥爭，也正在關閉當中。
Hipsters and bookworms 潮人與書蟲的聚集地
The mix of literature and design has made the store a hangout for hipsters as well as bookworms, allowing the company to shrug off the challenges of the digital age.
"It is our belief that the more digital the society (becomes), the more we treasure the warmth of the interconnection," Wang says.
"This core idea makes Eslite barely impacted by the changes of the industry."
In some stores, books and products are displayed next to each other at the same table.
The 24-hour store at Dunhua Road has five floors, each dedicated to different categories, like fashion, music, food or events. The top floor is all books.
Eslite's success may seem counter-intuitive especially when it seems most late-night visitors treat it like a library, leaving empty handed after hours of free reading.
Eslite's Timothy Wang claims that the business is successful because it creates "a friendly environment" and " treats books as well as the visitors with great hospitality."